Nishi-Azabu Circus, a New Line by MINT


by Diana Tome, posted May 28, 2014

The h.naoto shop in Shinjuku hosted MINT’s first ever fashion show for his newest brand Nishi-Azabu Circus. To help with entertainment, NoGoD’s Dancho joined the party, keeping the atmosphere light and the crowd laughing at his antics that matched the playful brand impeccably.

“You all know my brand MINT NeKO but today I would like to introduce you to my newest brand,” he started off, guaranteeing that he would be focusing on both brands. “The theme, as you can guess from the title, will be ‘circus’ and I will have animals as motifs,” he explained as he pointed at the t-shirt he was wearing featuring a cute bear print.

“We had no rehearsal!” Mint apologized in warning before calling Dancho to display the first outfit. NoGoD’s vocalist came out with a huge smile, talking loudly to the fans as he commented on the clothes which he explained, “-can even be worn by old men and make them look cute.”

“This first outfit had a bear as the theme,” said Mint, pointing at the cute bag with what looked like a colorful bear head as a pocket. “I mixed fabrics for the bag as I wanted to play with textures. This bag is exclusive to the Shinjuku store!” the designer shared. Dancho then bid farewell, heading to the back to change outfits.

“Dancho just kept talking so that didn’t feel like a fashion show at all,” MINT complained with a defeated grin. “The next person is a model so it will surely go better!”

With a penguin as its theme, the next set of clothes carried a somewhat more feminine tone; a cute yellow beak and tail adorning the jacket while the pants displayed bunny ears hanging down the back pockets.

Dancho then came out again, complaining at the M sized shirt he wore as he proceeded moon-walk style across the improvised runway. “How cool is this?” he asked, pointing at the hood and scarf combo with attached bunny ears. “You can even change the shape of the ears!” MINT exemplified and Dancho turned to the crowd, exclaiming, “Don’t I look cute? You can even see my nipples!” Everyone laughed and MINT struggled to keep things serious. “I’m still exploring this new concept and I am really interested in experimenting with patch work and different materials and patterns,” he explained, confessing that the accessories were a challenge for him. “This necklace was tricky for me but I wanted to give it a try. I hope you like it!”

“What? What? What?” Dancho smiled as he came out, explaining that his great mood came from the fact that the jacket he wore was a bigger size. “And this is warm!” he added. The jacket was unusual with bunny ears on the back and cute rag doll-style straps around the hood. The bow by the pocket was an interesting extra while the two opposite sides resembled two bunny heads. The straw bag with big bow and circus theme was another interesting item, the triangles paired up to resemble circus flags.

“This one was inspired by an Owl,” MINT told the crowd, calling attention to the beak at the upper side of the hood and the big round eyes above it. The sleeves contributed to create the idea of a bird—starting tight by the shoulders but presiding out over the upper arms like wings. “I wanted it to be girly and really hope you can enjoy picnics this summer with this cute basket!”

Dancho then showed off the outfit as he rambled, “Aren’t sweatshirts the best? Once you get to my age, tight things are very unforgiving but not sweatshirts; they forget everything! I really like unisex clothes but they’re more and more difficult to find!”

With all of that wisdom to match these fun co-ordinates, who could stay away? MINT has collaboration events with NoGoD planned for the upcoming months so don’t miss them!

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Diana Tome saw her life change when she came across X-Japan's Blue Blood. A big supporter of old school visual rock, she believes visual kei is a lifestyle and philosophy that goes beyond the clothing and the music. With a background in headhunting and psychotherapy, Diana completed her M.A. in Psychology from I.S.P.A. in Lisbon, Portugal. She now lives and works in Japan committed to keeping the VK/V-rock flame alive.

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